Bachelor in Business Administration

Bachelor in Business Administration (BBA):-

The Bachelor in Business Administration (BBA) is a stepping stone to launch a successful career in business world. Optimus College offers BBA program in affiliation with Jiwaji University, Gwalior. The BBA program aims at developing a student’s intellectual ability, executive personality and managerial skills through an appropriate blending of general education with business. It helps the student in understanding business and corporate environment around him, in developing the unique leadership qualities for successfully managing business operations, an organizational unit or an enterprise.

Job Prospects:

After successful completion of BBA program, students can apply for management positions (Sales, Marketing, Finance, Human Resources, IT, Operations etc.) in any company, not limited to an industry.

Eligibilty for Admission:

The students seeking admission to BBA program must have passed 10+2 (or its equivalent) examination from a recognized Board/University.

Course Structure:

The duration of BBA program is 3 years. BBA program exposes students to a variety of subjects: accounting, business law and ethics, economics, finance, management information systems, marketing, operations management, organizational behavior and management, operations research, and strategic management. Optimus College has gone through rigorous selection process to identify right faculty to teach each course in BBA program, making learning interesting and fulfilling to its students.

The course curriculum for BBA program is listed in the table below:




Course Name




Managerial Process


Financial Accounting

Maths & Statistics

Business Mathematics

Human Resources

Business Organization

Business Communication

Personality Development

II Economics

Managerial Economics

Legal & Environment Studies

Legal Environment of Business

Maths & Statistics

Business Statistics


Cost Accounting

Information Technologies

Computer Application

Human Resources

Comprehensive Viva Voce



Legal & Environment Studies

Business Environment

Company Law

Maths & Statistics

Quantitative Techniques


Higher Accounting

Human Resources

Organizational Behaviour


Industrial Tour Report & Viva Voce

IV Management Entreprenurship & Small Business Management
Marketing Marketing Management

Financial Management

Human Resources

Human Resource Management

Legal & Environment Studies

Income Tax Law & Practices


Business Research

3 V

Information Technologies

Management Information System

Legal & Environment Studies

Banking Law & Practices

Insurance Management

*Optional – 1
*Optional – 2
*Optional – 3

Legal & Environment Studies

Business Policy

Maths & Statistics Operation Research


Accounting for Managerial Decision

*Optional – 4

*Optional – 5

*Optional – 6

*Optional courses to be offered for Finance, Marketing and Human Resources.


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